Monitoring Global OTT Subscription Trends Using Netflix & Disney+ Scraping APIs

Use Case Summary

A leading OTT aggregator platform operating across 40+ countries wanted to optimize subscription pricing models. The team needed real-time, country-wise data on Netflix and Disney+ pricing to fine-tune their own bundled and standalone offerings.

Using OTT Scrape’s scraping APIs, the company began monitoring global OTT subscription trends across local currencies, plan tiers (Basic, Standard, Premium), and bundle options. The results enabled data-driven pricing strategies that increased conversion and reduced churn across key international markets.

A leading OTT aggregator platform operating in over 40+ countries aimed to optimize its subscription pricing models. To achieve this, the team required real-time, country-specific data on Netflix and Disney+ pricing. By leveraging Netflix Data Scraping Services through OTT Scrape’s scraping APIs, they monitored global OTT subscription trends, including local currencies, plan tiers (Basic, Standard, Premium), and bundled offerings. This comprehensive data enabled the company to develop data-driven pricing strategies, resulting in higher conversions and reduced churn across key international markets.

Business Challenge

The Problem:

OTT pricing is highly regionalized. Netflix might charge $3 in Pakistan and $15 in the U.S. for similar plans. Disney+ may be bundled with Hotstar in India or be offered as a premium standalone plan in Australia.

The client needed:

• A unified pricing intelligence system across 40+ countries
• Monthly tracking of pricing shifts in USD and local currency
• Visibility into promotions, bundles, and newly introduced tiers
• Real-time alerts for price changes in key competitor markets

Goals

• Monitor plan types (Mobile, Standard, Premium) with accurate pricing
• Track USD-equivalent prices for comparison
• Map region-specific bundles and launch offers
• Optimize internal product pricing by country

Solution: Scraping Netflix & Disney+ APIs with OTT Scrape

OTT Scrape deployed custom scraping APIs to extract and update data across global markets, covering:

• Plan names and availability by country
• Price in local currency and converted to USD
• Type of plan (standard, mobile-only, bundled)
• Platform availability (direct app or bundled via third parties)
• Time-stamped logs of monthly changes

SEO Keywords Used:

• Global OTT subscription trends
• Netflix pricing scraper API
• Disney+ country-wise price tracking
• OTT pricing optimization
• Subscription model benchmarking

Sample Scraped Data – May 2025

json
CopyEdit
[
  {
    "platform": "Netflix",
    "country": "India",
    "currency": "INR",
    "plan": "Mobile",
    "price_local": 149,
    "price_usd": 1.79
  },
  {
    "platform": "Netflix",
    "country": "USA",
    "currency": "USD",
    "plan": "Standard",
    "price_local": 15.49,
    "price_usd": 15.49
  },
  {
    "platform": "Disney+",
    "country": "UK",
    "currency": "GBP",
    "plan": "Standard Monthly",
    "price_local": 7.99,
    "price_usd": 9.92
  },
  {
    "platform": "Disney+",
    "country": "Brazil",
    "currency": "BRL",
    "plan": "Annual",
    "price_local": 279.90,
    "price_usd": 53.50
  }
]

Key Metrics Tracked by OTT Scrape

Global Insights from 40+ Countries

1. Price Variation Index

• Netflix Standard Plan ranges from $3.99 (Pakistan) to $15.49 (U.S.)
• Disney+ Annual Plan ranges from $27 (India via Hotstar) to $79.99 (Canada)

2. Plan Tier Discrepancy

• Some countries (e.g., Indonesia) only offer Mobile/Basic tiers
• Others (like Germany, UK, U.S.) offer 3+ tier options

3. Bundle Trends

Disney+ is offered as:

• Standalone in U.S., UK, Australia
• Bundled with Hotstar in India
• Telecom-based bundle in Indonesia & UAE

Strategic Recommendations by OTT Scrape

Based on the scraping insights:

• Adjusted pricing in 7 countries to match competitor benchmarks
• Introduced new mobile-only plans in 4 Southeast Asian markets
• Launched bundled promotions where competitors showed bundle traction
• Flagged 6 high-churn countries with pricing misalignment

Outcome & Results

OTT Scrape’s real-time alerts and visual dashboards enabled the pricing team to make faster decisions based on real competitor movement.

Visualization Dashboard Offered by OTT Scrape

• Global pricing heatmap by plan
• Country filterable charts for Netflix vs Disney+
• USD-converted view with historical trendlines
• Plan tier frequency + availability matrix
• Alerts for price changes & new launches

Why OTT Scrape Was Chosen

Broader Use Cases Enabled

• Plan comparative reports for pricing audits
• Marketing campaign planning around price-sensitive countries
• Expansion strategy driven by value vs churn
• Competitive price match adjustments by region
• Targeted email campaigns based on pricing insights

Final Takeaway

In today’s global OTT market, price = power. Studios and platforms that monitor competitor subscription trends at a regional level can outperform those who set pricing blindly.

Thanks to OTT Scrape’s Netflix & Disney+ scraping APIs, the client now enjoys real-time access to global subscription pricing, enabling smarter decisions and market-specific optimization.